Do you want to know about the market which is five times as big as internet? Mobile web marketing is the latest trend with over 5.0 billion mobile users all over the world as compared to 1.8 billion internet users. The strange thing is this market is still unsaturated with no or very little competition.
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Mobile advertising and marketing can stand alone or easily integrate with other mediums. We’ve all seen bill board advertising urging us to text or visit a site, right? Do you have a location with a lot of drive by traffic? A banner or sign out front can be a great way to augment your mobile strategy. A direct mail piece that promises to text coupon codes weekly could connect these two mediums and create a synergistic effect that is greater than either campaign separately.
Highly Effective – People almost always open their SMSes. In the case of email marketing the mails typically ends up in their spam folder and other forms of advertising never even earn a glance. People open 90% of their SMS. In case of emails it is 20%. Thus text message marketing is very effective.
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According to the latest statistics almost half the internet connections are through “smart-phones”. People carry these miniature computers with them in their pockets and handbags all the time. The good thing is number of these mobile phone users are increasing at a rate you can’t even imagine.
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